A 3-minute revenue calculator

What is your positioning gap actually costing you?

For engineering-led B2B founders who suspect the gap between what their company is and the language it uses to describe itself is bleeding revenue. Five inputs. One number. A custom estimate of what's recoverable.

Time 3 minutes

Inputs 5

Output Annual cost

Cost Free

Best paired with the Best-Kept Secret Audit — the qualitative diagnostic that scores where the gap lives. This calculator estimates what it costs.

Revenue target Step 1 of 5

Your translation gap is costing you approximately

$0

in annual recoverable revenue

Optimization territory

What this number means

Want a custom narrative breakdown of where the gap actually lives in your pipeline?

We’ll send a detailed write-up specific to your numbers, plus the option to book a 30-minute Story Audit with Tech Story Studios.

Sent. Check your inbox in the next few minutes.

Or book a 30-minute Story Audit directly →

Restart the calculator